Can you use an e-book to increase traffic or sales? The linguistic trap that an e-book is an "electronic book" is both Limiting and incorrect let's dispose of that notion right now. An e-book is actually a portable web site! And depending on the Creator software used, an e-book can maintain the "functional" characteristics of a web site as well. Where server side functionality is required, such as the Processing of CGI scripts, the user need only go on line. Presto! With this more accurate definition in mind, let's take a closer Look at how e-book can be used as a solution to several marketing Problems.
1. As a Viral Marketing Tool
E-book can pass from one person to another without degradation and without cost. You can add affiliate links throught the text, or in a resource box at the end of the e-book. Each affiliate link in the e-book can be individualized [Coded] so the integrity of source business generated can be clearly maintained In addition, each e-book can notify the appropriate affiliate.
2. As a Teaser for Generating Desire
Many e-books are offered on a "try the first few chapters" basis. But what if you're not in the e-book-selling business? What if you're a subscription, or a secret "Pay first" site? The e-book can serve as a teaser, an invitation, a game card, a Feedback device, a portal to similar sites, or a complete site. This causes an increase of traffic coming to your site or blog.
3. As a Brokering Device
Business on the Internet is highly competitive. Partnering and Alliance-building can be highly effective for small budget Businesses the problem, however, is leveling the fairness in Customer based targeting.
The e-book is uniquely suited to free-lance deal-makers by creating a platform, such as a catalog, where competitors can offer their wares to the same shared customer base. And let's not Forget, advertising can be sold in e-book too, thus bridging the gap for all levels of participation. There are countless uses for e-book as a marketing tool.
The few examples above are just a tiny sample to show completely different situations with the e-book as a solution.
Plus, you'll notice that none of the above constitutes sitting down and writing a book! Of course, if your name is Stephen King You can sit down and write a short story and sell over 500,000 Copies for $2.50 in less than a week another story altogether.
The point is simple. If you're in the business of marketing on The web, the e-book can be your personal, customizable killer Marketing machine, without ever having to write one single book If gaining exposure is your problem, the e-book offers a large array of solutions.
You do not need to be a Professional writer to take advantage of the "functional" value of e-book and it could certainly be worth your while to take a Closer look at this wonderful interactive application that you can design for yourself "or" for your paying clients.
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