Saturday, December 20, 2008

How Ebook Can Be Used As a Solution to Several Marketing Problems

Can you use an e-book to increase traffic or sales? The linguistic trap that an e-book is an "electronic book" is both Limiting and incorrect let's dispose of that notion right now. An e-book is actually a portable web site! And depending on the Creator software used, an e-book can maintain the "functional" characteristics of a web site as well. Where server side functionality is required, such as the Processing of CGI scripts, the user need only go on line. Presto! With this more accurate definition in mind, let's take a closer Look at how e-book can be used as a solution to several marketing Problems.


1. As a Viral Marketing Tool

E-book can pass from one person to another without degradation and without cost. You can add affiliate links throught the text, or in a resource box at the end of the e-book. Each affiliate link in the e-book can be individualized [Coded] so the integrity of source business generated can be clearly maintained In addition, each e-book can notify the appropriate affiliate.


2. As a Teaser for Generating Desire


Many e-books are offered on a "try the first few chapters" basis. But what if you're not in the e-book-selling business? What if you're a subscription, or a secret "Pay first" site? The e-book can serve as a teaser, an invitation, a game card, a Feedback device, a portal to similar sites, or a complete site. This causes an increase of traffic coming to your site or blog.


3. As a Brokering Device

Business on the Internet is highly competitive. Partnering and Alliance-building can be highly effective for small budget Businesses the problem, however, is leveling the fairness in Customer based targeting.

The e-book is uniquely suited to free-lance deal-makers by creating a platform, such as a catalog, where competitors can offer their wares to the same shared customer base. And let's not Forget, advertising can be sold in e-book too, thus bridging the gap for all levels of participation. There are countless uses for e-book as a marketing tool.

The few examples above are just a tiny sample to show completely different situations with the e-book as a solution.


Plus, you'll notice that none of the above constitutes sitting down and writing a book! Of course, if your name is Stephen King You can sit down and write a short story and sell over 500,000 Copies for $2.50 in less than a week another story altogether.


The point is simple. If you're in the business of marketing on The web, the e-book can be your personal, customizable killer Marketing machine, without ever having to write one single book If gaining exposure is your problem, the e-book offers a large array of solutions.

You do not need to be a Professional writer to take advantage of the "functional" value of e-book and it could certainly be worth your while to take a Closer look at this wonderful interactive application that you can design for yourself "or" for your paying clients.
http://trafficallstarsreview.info/increase-web-site-traffic/7-ways-to-keep-customers-coming-back-to-your-site/

Learn how to increase traffic and monetize your blog in the free pdf at the end of this article, just go to: http://trafficallstarsreview.info/increase-web-site-traffic/12-time-tested-battle-hardend-techniques-to-increase-blog-traffic/

Blog Promotion It All Starts With Content

Traffic, when non-existant, may means that the content is not that good.
However, there are also instances wherein a great blog
does not have enough traffic. The key in getting
traffic is to come up with a strategy and make
everyone notice your blog.

There are a few things that you need to consider with
regards to generating traffic to your blog and these
are not that different from planning a regular Web site.

The only exception is that blogs can generate traffic
a lot faster. What you only need to consider first is
your target audience and where exactly you are
generating your blog’s traffic.


The Content

The content of your blog is very important. It is the
reason why people visit your blog. Try to make your
blog interesting and learn to master the ideas
included in your blog. The content should also be
relevant and of high value to the audience. Find out
what your audience wants and if what you are writing
satisfy them.

The content is especially important if you are
planning sales from your blog. Firstly, you must
become a trust-worthy and credible source of
information before people try the product. Blogs are
excellent medium for sales since they allow you to
connect and converse through the use of the content.
You must realize that without a great content, your
blog cannot fully achieve power and leverage against
others.

In order to gain audience for your content, remember
not to publish infrequently. Additionally, do not
criticize others if you do not have facts to support
your claim and references for those facts. If you
criticize, do it in an objective non-personal manner.
What you can do is to publish often and make sure that
the entry you are about to publish is meaningful and
of high-value. Lastly, be yourself to help your
audience relate to you but do not reveal any private
information.

The Ping and rss feeds

Some bloggers take the extra mile just to ping and do
not solely rely on the blog software pings. The blog
software pings’ job is to update the servers for the
purpose of announcing your content updates. Search
engines and blog directories then checks these update
servers for the latest updates; this is the reason why
your blog’s content gets into search engines quickly.

Pings make blogs excellent search engine optimization
tools. There are even instances where it only takes a
day before your content gets into search engines.
However, your blog’s content will only take hours to a
few days to get into most search engines, on average.

When starting a blog, always check the instructions
included. There might be section wherein you can turn
on the blog software ping automatically, which
activates on the background. By doing so, whenever you
publish content in your blog, it will instantly
transmit ping updates.

RSS feeds are also important. Not only will you be
able to publish your content within a short duration
but also replicate your content through the use of
your RSS feed. Nowadays, the flow of your content is
real-time and the RSS allows you to show your content
to a wider audience.

There are several ways to promote your blog. However,
keep in mind that there is no strategy for quick money
when it comes to profitable blogging. It requires
dedication, time, a strategy for the content and
patience before the cash starts flowing in.
http://trafficallstarsreview.info/increase-web-site-traffic/7-ways-to-keep-customers-coming-back-to-your-site/

Learn how to promote and monetize your blog in the free pdf at the end of this article, just go to: http://trafficallstarsreview.info/increase-web-site-traffic/12-time-tested-battle-hardend-techniques-to-increase-blog-traffic/